Brackett Design & Strategic Marketing

My latest site, georgetemerson.com, is a promotional website and online store for a professional musician who is looking to extend his brand locally for live gigs and internationally as an expert on jazz music. The site features a magazine style WordPress look and feel which provides a framework for him to add interviews, photos and videos of his work and the work of fellow jazz musicians. I also included a Zen Cart store with audio playing customizations for him to promote and sell his collection of CD’s.

WordPress site designed at an SEO optimized article site. I used the core framework of WordPress 2.5 to manage the content of over 80 long-tail keyword targeted articles. The normal blog features such as comments, sidebar components, and category methods have been altered or removed in order to keep this site lean and mean and direct the readers to focused content. I added an interesting method to specify search keywords in the advertising block at the top of the content pages.