The single objective for any website owner is to get links to the homepage and individual pages on the site, called “Deep Linking”.

Definitions

One-Way Links: When a website links to you but you don’t link to them. One-way links are the most valuable as they carry more “link juice” weight in terms of Google Ranking.

Reciprocal Links: Links shared between sites. A logical link between two sites retains value. A link from sites that share not common interests carries the least weight.

How to Build High Quality Links:

Create Authoritative Content

Creating valuable, helpful content is the first step to getting other sites to link to your site.  If a webmaster or blogger finds information of value to their users then they might place a link to your site on theirs.

Ask for Links

Find web sites that have complimentary content to yours and email them with a link request. For example, a poker site might find your information of value to their users. This exchange will require a reciprocal link exchange.

Join Social Networks

Stumbleupon.com is a good resource for meeting like minded people that are interested in your product or service. As you make “friends” they will “stumble” your content which helps to build traffic. “Stumble” means that they post a recommendation on their Stumbleupon account and others see it and check it out.

Often people on Stumbleupon have sites they want to promote. I’ve gotten some good links to my travel site, Croatiatravelblog.com, using this method.

Article Marketing

There are Over 100 article publishing sites that accept articles from expert writers and post them either for readers or other publishers to post them on their websites. The terms are that the author retains links back to his site.

If you submit an article that gets picked up 50 times by different publishers, then that creates 50 highly valuable one-way links to your site. Over time this can pay off.

You can not use the same articles that you use on your site. This would create duplicate content, which Google hates. Doing this risks your main site. It’s much better to get a writer to produce content strictly for article marketing.

There are services that will submit your articles to all of the publishers for you. I have not tested these yet, so I can’t offer any confirmed successes from using them.

http://www.articlemarketer.com is a good example of these services.

Buying Links

There are webmaster that sell links and companies that will place links on sites for a fee.

http://www.textlinkads.com is one of the largest.

I’m not a big fan of this method because links have gotten very expensive. As much as $40 per month for one link. In my opinion there are other ways to spend money for more effective results.

Forums and Social Book Marking Sites

Find forums that have topics on your niche and post in them with a link back to your site. Most use “No-Follow” links which means they purposely eliminate the search bots from treating the link as a legitimate resource. However, forums can attract visitors who might link to you from their blogs.

Social bookmarking sites enable a blog owner to post updates to their blog for others to see. This requires having a blog configured site, and can be quite effective if done correctly.

Wow, that’s a lot of stuff!

Getting backlinks is the only goal a website owner should have. A successful linking campaign will get focused traffic that should translate into conversions and sales.

To there requires diligence in producing compelling content, technological knowhow in building the site in a framework that complies with what Google likes, and reaching out to other sites in order to build inbound links.