Rex Hotel- NIght
  • Camera: Canon EOS 7D
  • Created: February 01, 2010 - 18:04
  • Copyright: 2010 Brackett Design
  • Credit: John Brackett
  • Shutter: 0.1
  • ISO: 3200
  • Aperture: 6.3
  • Focal Length: 28
Rubicon Estates Old Train Station
  • Camera: Canon EOS 7D
  • Created: May 31, 2010 - 01:53
  • Shutter: 0.005
  • ISO: 250
  • Aperture: 5
  • Focal Length: 28
Ephesus Library Inscription
  • Camera: Canon EOS 30D
  • Created: September 02, 2009 - 14:42
  • Shutter: 0.005
  • ISO: 250
  • Aperture: 14
  • Focal Length: 20
Discoveries Monument Lisbon
  • Camera: Canon EOS 30D
  • Created: September 11, 2007 - 16:15
  • Shutter: 0.003125
  • ISO: 200
  • Aperture: 13
  • Focal Length: 38
Dramatic BW shot of the Fort Sumter Pilot boat at sunset
  • Camera: Canon EOS 5D Mark II
  • Created: December 24, 2011 - 04:41
  • Shutter: 0.00625
  • ISO: 250
  • Aperture: 5.6
  • Focal Length: 35
Steeple of St. Philips Church from an Alley.
  • Camera: Canon EOS 5D Mark II
  • Created: December 24, 2011 - 05:02
  • Shutter: 0.003125
  • ISO: 640
  • Aperture: 4
  • Focal Length: 100
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Digital Media Resume

John Brackett is well regarded as an experienced Digital Media Producer and Product Manager in the development and management of complex digital media advertising initiatives for large-scale ($50-$200m/year) organizations. 

His 7-Plus years of industry expertise is specific to driving strategic business development, creative design, campaign delivery and analytics for premium brand and direct marketing clients. This includes managing business, creative and technical resources, client agency directives as well as technical development using Agile project management methods to maintain product life cycles.

Brackett’s hands-on experience includes and in-depth knowledge of the primary digital media advertising platforms including Online Display, Social Media, Mobile Media, and Video advertising.  He is well versed in NAB/MMA protocols, 3rd party ad servers (DART, ATLAS, Mediamind, Pointroll.) the Facebook API, mobile app development, and campaign optimization metrics (eCPM, eCPA, eCPC), SEM/PPC and organic search methods. 

His most recent professional accomplishments are specific to product development and strategic visioning to modernize existing internal businesses and launch new digital media platforms within Epic Media Group’s internal business units. This includes:

  • Developed a virtual currency CPA Offer Management system for Social Media division, helping drive it to over $1m/month in Revenue within 1 year. Brackett
  • Coordinated strategic planning and administered engineering resources for Mobile Advertising division, helping bring it from internal startup to over $350k/month in Revenue within 9 months. This included vendor managing vendor relations, rich media creative development strategy, and client campaign delivery.
  • Restructured internal Account Management procedures using Salesforce & Micro-strategy. Dramatically increased campaign execution, budget allocation, and Accounts Receivable processes by 60%.

As an accomplished photographer, digital filmmaker, avid world traveler, creative techno-geek and family-man, he brings a rich life experience to his professional life as a Digital Media Producer and Product Manager.

Specialties:

Comprehensive knowledge of digital media advertising, online display (Premium and RTB), Social virtual currency, facebook “like” campaign development, mobile web and in-app rich media advertising development, lead generation campaign design, SEM/PPC marketing, and video pre-roll/progression-based marketing.

Software Tools: MS Word, Excel, Power Point, Visio, Project, JIRA and Omni-Graffle. Additional software expertise with Adobe Creative Suite , WordPress, HTML, & CSS.

Please CLICK THIS LINK to download my Digital Media Resume.