URL: nexugen.com

Description: nexugen.com is an ecommerce store that features natural anti-aging skin care products. I own this site and developed the product line and designed the packaging and support materials in addition to the web site.

The store is built with Zen-Cart, and is wrapped in Word Press, which I configured as a content management system. A central homepage mixes elements from Word Press and from Zen-Cart. The customer can easily navigate either to a blog to read articles about skin care products, or they can go to the store to shop. This site encompasses several features for natural search optimization including dozens of relevant articles that are keyword centric, various modules to support meta-tagging and keyword featuring tools to attract search engine spiders.

This configuration has proven to be immensely more successful than the old site in terms of SEO and customer experience. Since I launched it in November 2007, sales has steadily increased, as well has natural search terms list ranking.

Technology: Wordpress (used as CMS). Zen-Cart. Various modules and extensions added as well.

nexugen skin care