Brackett Design & Strategic Marketing

My latest site, georgetemerson.com, is a promotional website and online store for a professional musician who is looking to extend his brand locally for live gigs and internationally as an expert on jazz music. The site features a magazine style WordPress look and feel which provides a framework for him to add interviews, photos and videos of his work and the work of fellow jazz musicians. I also included a Zen Cart store with audio playing customizations for him to promote and sell his collection of CD’s.

WordPress site designed at an SEO optimized article site. I used the core framework of WordPress 2.5 to manage the content of over 80 long-tail keyword targeted articles. The normal blog features such as comments, sidebar components, and category methods have been altered or removed in order to keep this site lean and mean and direct the readers to focused content. I added an interesting method to specify search keywords in the advertising block at the top of the content pages.

CroatiaTravelBlog.com is a travel journal and photography website that is based on a trip I took with a group of friends to Croatia in 2006. The country impressed me so much I decided to create a site my experiences in the “jewel of the Adriatic”.

The site is build on Word Press and utilizes several revolutionary Word Press Plugins that extend the site from a normal blog to a sophisticated Content Management System. Traffic is building through the use of long-tail keywords that attract fans and travelers looking for information on Croatia.

I re-created the look and feel of the packaging for Nexugen Skin Care Products. The Goal was to best reflect the natural ingredients, and showcase the high-end aspect of the product line. These are products you could find in an upscale Med-Spa, so they need to look inviting yet clinical. I think this goal was achieved quite well. In fact, sales have dramatically increase since the new changes came into effect. I hope to add more marketing in 2008 to further build the customer base.